Hurricanes Poua
Logo design
The Hurricanes womens’ team required an urgent logo. The brief was to keep it as simple as possible while integrating a swirl and referencing the cultural heritage of the Poua meaning. A few simple options were presented in a very short space of time - the urgency was related to tight timeframes in order for the kit provider to get shirts printed and ready for their inaugural season in 2022. I also worked across their designs for the match advertising and signage.
Photo by Getty images / Reef Reid
