Hurricanes
Art direction / Print / Digital Compositing / Social media / Apparel
I had the privilege of working for the Hurricanes for eight seasons, from 2014 to 2022. During this time, I worked as both an in-house designer and a freelancer, catering to all their design requirements. My job included designing billboards, posters, stadium big screens, large format prints, social media graphics, digital LED designs, match marketing materials, and internal documents.
One of the key responsibilities I had was to create a season theme "look and feel" for the Hurricanes, which was carried through all match advertisements throughout the season. This involved showcasing the squad in a season poster, which took center stage in all promotions.
As part of my role, I art directed every photoshoot (with Mark Tantrum as the primary photographer) and brought the designs to life from start to finish. It was a fulfilling job that allowed me to showcase my design skills and work closely with a fantastic team.
"I worked with Ed Goodacre as Marketing Manager for the Hurricanes between 2016-2020. Ed Goodacre delivered all marketing creative to support membership, ticket and digital initiatives. Ed always delivered on time and to a high level of detail and had an ability to tailor to designs to meet different briefs. Ed was a meticulous planner, took the initiative and was always clear and efficient in his remote communications. I can highly recommend Ed to anyone looking for first class creative for projects big or small."
Jimmy Fastier - Hurricanes Marketing Manager 2016-2020